Digital Marketing Manager

About the role

Take a key marketing role to ensure Coloplast captures online opportunities when addressing end‑users, patients and consumers. The primary purpose is to drive direct‑to‑consumer online campaigns across internal and external digital platforms to achieve agreed sales goals and turn generated leads into sales transactions.

Key responsibilities

• Identify and design Coloplast’s social media strategy aligned with business objectives.
• Manage and execute social media content and campaigns.
• Initiate and design patient‑ambassador and patient‑organisation programs.
• Execute defined programs in cooperation with key stakeholders.
• Track marketing activity progress and optimise when needed.

Required profile

• Bachelor’s degree (MBA preferred) with 2+ years experience running e‑commerce campaigns tied to sales KPIs.
• Proven track record developing digital B2C marketing in medical device, pharma, FMCG or related industries, including online sales generation.
• Specific experience managing the Tmall platform and online sales fulfilment.
• Current role as a strong contributor in a digital marketing team focused on sales and customer service.
• Ability to lead and set up an online sales programme from scratch.
• Excellent English communication (written and spoken).