Product Manager - Gazyva Launch (Immunology)

About the role

Roche is looking for a proactive, execution-oriented Product Manager to join its commercial team in Shanghai for the launch of Gazyva (Obinutuzumab). The role covers brand tactical planning, educational and marketing materials, and multi-channel campaigns aimed at healthcare professionals, working closely with field sales, medical affairs and external partners.

Key responsibilities

• Translate brand strategy into marketing tactics, promotional materials and regional event plans for nephrology stakeholders
• Create compliant promotional content, digital assets and educational toolkits for sales representatives
• Work with the sales team to gather field feedback, give regular product training and keep messages consistent
• Plan and run regional academic symposiums, advisory boards and medical conference participation
• Monitor campaign metrics, track promotional budget use and analyse sales feedback to optimise marketing

Required profile

• Bachelor's degree or above in Life Sciences, Pharmacy, Medicine or Business
• 2-4 years of pharmaceutical product management or strong sales/medical experience in specialty care; Nephrology, Immunology or Oncology experience preferred
• Fluency in Mandarin and professional English

Required skills

• Solid project management, communication and execution skills