Senior Marketing Manager - Non-Orthopedic Osteoporosis

About the role

Amgen is looking for a Senior Marketing Manager to lead brand marketing for its non-orthopedic osteoporosis products in China. The role covers strategy, customer engagement, promotional programs and cross-functional coordination, with a patient-centric approach.

Key responsibilities

• Develop brand marketing strategies and the integrated brand plan, including end-to-end solutions for bone products, patient support programs and a closed-loop ecosystem for osteoporosis patients.
• Drive brand launches, improve brand awareness, build business team capabilities and develop pricing and access strategies for self-pay and reimbursement stages.
• Manage budgets, set clear metrics for promotional programs and build a digital strategy covering patient support, education, long-term patient management and HCP engagement.
• Understand KOL, key prescriber and specialist needs, engage them and medical societies in academic discussions, and map the medical society landscape to guide investment and education.
• Translate the brand plan into actionable programs, ensure compliance of non-orthopedic marketing, capture market insights and develop campaigns, messages, programs and sales tools.
• Integrate Medical, Value & Access, Sales and SFE plans, work with the BAI lead and partners to monitor brand performance, and adapt global brand campaigns to the local market.
• Communicate local market requirements to global and regional teams, and liaise with Medical, Regulatory, Government Affairs, Legal and Compliance.
• Build a professional marketing team and optimize the marketing expense management system.

Required profile

• Master's degree in a medical-related major (MBA preferred).
• 5-10 years of experience in strategy, product launch and brand management in healthcare or pharma.
• Proven track record in sales and marketing of pharmaceutical products.
• Fluent spoken and written English and Chinese.

Required skills

• Sophisticated brand and portfolio-level marketing strategy.
• Strong ability to manage multiple priorities in parallel.
• Understanding of competitive strategy and emerging business models.