Consumer Insights Associate

About the role

IFF, a global leader in flavors, fragrances, food ingredients and health & biosciences, is hiring a Consumer Insights Associate for its IBP office in Shanghai. This is a hybrid role within a team focused on validating and creating consumer insights that support fragrance design and customer needs.

Key responsibilities

• Lead consumer research design by defining the research approach needed to meet learning needs or customer validation requirements, working with Commercial and Scent Design Manager teams
• Manage statistical analysis of data, fieldwork logistics and database management
• Identify insights and customer opportunities, and turn them into outputs and recommendations for the next steps in creative design
• Spot unmet needs and define customer opportunities so that IFF Fragrance solutions can be offered
• Focus on local projects and develop materials for customer, workshop, event or internal team presentations and meetings
• Liaise with external research agencies on negotiation and project briefings
• Collaborate with other body care consumer insights teams, regional and global CI teams to run projects in China
• Monitor and track research budget allocations

Required profile

• Bachelor's degree or above in Marketing, Psychology, Statistics, Consumer Science, Business, Social Sciences or a related field
• More than 3 years of experience in Consumer Insights, Market Research, Sensory Science, Consumer & Market Intelligence or similar functions
• Fluent in English and Mandarin Chinese
• Experience in fragrance, beauty, personal care, FMCG or related consumer goods is an advantage

Required skills

• Strong understanding of quantitative and qualitative research methods
• Statistical analysis and data interpretation with consumer research tools and platforms
• Ability to turn complex data into clear business recommendations and compelling stories
• Project management across multiple priorities and stakeholders, and strong presentation and stakeholder management skills
• Knowledge of sensory evaluation and consumer product testing is an advantage