搜索引擎优化专员（海外广告运营）
Trip.com · Shanghai
Job description
职位概况
负责海外搜索引擎广告账户的整体运营，包括关键词选取、创意撰写、账户结构搭建及效果报告制作，提升投放回报率。
主要职责
- 管理Google、Bing、Yahoo、Naver等搜索广告账户，制定并执行投放策略。
- 抽取并分析数据，进行关键词层级的运维调整，达成投入产出比目标。
- 与同产线及代理商协作，跟进项目进度，确保测试项目顺利推进。
- 挖掘新机会，持续优化并深化已有投放策略。
任职要求
- 具备Google/Bing/Yahoo/Naver等搜索广告运营经验，熟悉海外广告算法和优化逻辑。
- 熟练使用Excel、SQL进行数据处理，具备数据分析能力。
- 有项目跟进和管理经验，具备良好沟通协商能力。
- 英语流利，能够全程使用英语工作。
必备技能
- Excel
- SQL
- Google Ads
- Bing Ads
- Yahoo Ads
- Naver Ads
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Trip.com
Shanghai
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