Marketing Director – Oncology Lung Cancer Franchise

About the role

We are seeking a strategic Marketing Director to lead the Lung Cancer Oncology franchise. The role will shape the franchise vision, indication strategy and lifecycle leadership across priority lung cancer tumors, ensuring sustained growth and scientific leadership.

Key responsibilities

• Own the franchise marketing strategy for lung cancer indications across the full lifecycle.
• Define portfolio vision, indication sequencing and growth priorities aligned with strategy.
• Lead customer‑centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation.
• Drive launch excellence for new indications, regimens and formulations.
• Translate clinical data into clear scientific and commercial narratives.
• Develop positioning, messaging, pricing and access strategy in partnership with Medical, Market Access and Sales.
• Lead cross‑functional planning with Medical, R&D, Access, Policy, Sales and Global teams.
• Monitor competitive landscape and proactively adjust strategy.
• Own budget, forecasting and resource prioritization for the franchise.

Required profile

• Extensive experience in oncology marketing, franchise or portfolio leadership preferred.
• Proven track record in product lifecycle management and major oncology launches.
• Strong ability to translate complex clinical data into compelling value stories.
• Deep understanding of lung cancer tumor pathways, treatment paradigms and competitive dynamics.
• Strong strategic thinking, financial acumen and execution discipline.
• Demonstrated leadership of large, cross‑functional teams.
• Excellent stakeholder influence at senior and global levels.
• High ownership mindset, learning agility and commitment to patients, ethics and inclusion.

Required skills

• Accountability
• Adaptability
• Brand Marketing
• Business Development
• Digital Marketing
• Marketing Automation
• Marketing Budget Management
• Omnichannel Marketing
• People Leadership