Growth Creative Strategist

About the role

CASETiFY is seeking a Growth Creative Strategist to lead the execution, optimization, and tracking of high‑performing ad creatives that drive customer acquisition. The role focuses on turning performance data into actionable creative briefs and shaping storytelling that resonates with the US consumer market.

Key responsibilities

• Analyze daily creative performance metrics (hook rate, hold rate, view rate, CVR) using dedicated analysis tools.
• Design and manage structured testing plans, isolating variables such as hooks, body copy, CTAs, scripts, messaging angles and visual styles.
• Support and iterate on existing playbooks and content frameworks, proposing new formats and hook ideas based on data insights.
• Maintain a curated swipe file of competitor creatives and industry trends to inspire data‑driven testing.
• Collaborate with cross‑functional production teams to translate insights into winning ad assets.

Required profile

• Strong growth mindset with a passion for data‑driven creative optimization.
• Excellent analytical skills and ability to derive insights from performance metrics.
• Experience working in fast‑paced, high‑volume creative environments.
• Ability to communicate findings clearly to production and marketing partners.

Required skills