Global Marketing Director – Consumer Device Brand

About the role

Lead the global marketing function for a fast‑growing international consumer device brand, shaping brand direction and driving growth across multiple markets.

Key responsibilities

• Develop and execute comprehensive marketing plans to achieve business goals.
• Oversee brand management and ensure consistency across all marketing channels.
• Lead market research and consumer insight initiatives to inform strategy.
• Manage and optimise digital marketing campaigns to drive customer engagement.
• Collaborate with internal teams and external agencies to align marketing efforts.
• Monitor and analyse campaign performance, providing actionable insights.
• Ensure budget management and cost efficiency in all marketing activities.
• Foster innovation and creativity within the marketing team.

Required profile

• 8+ years of marketing experience in consumer electronics, home appliances, consumer technology or related industries.
• 3+ years leading a marketing function at head‑of‑marketing, VP Marketing or CMO level.
• Proven success in brand development, digital marketing and business growth initiatives.
• Experience managing integrated marketing programs across online and offline channels.
• Familiarity with influencer ecosystems, content strategy and consumer engagement models.
• Strong analytical mindset with experience leveraging data to improve marketing effectiveness.
• Demonstrated ability to collaborate cross‑functionally and manage complex stakeholder environments.
• International market exposure or global business experience is highly valued.

What we offer

• Shape the future direction of a growing international consumer brand platform.
• Build and scale global brand capabilities across multiple markets.
• Work directly with senior leadership on strategic growth initiatives.
• Guide significant marketing transformation programs with broad organizational impact.
• Create lasting consumer and commercial value through brand excellence and innovation.