Channel Marketing Specialist - Digital

About the role

We are looking for a Channel Marketing Specialist to lead the development and execution of our digital e‑commerce content strategy. You will work closely with headquarters creative teams, local marketing, and e‑commerce operations to ensure brand consistency and drive conversion across major Chinese platforms.

Key responsibilities

• Build and maintain a localized brand content asset bank aligned with corporate standards.
• Design and customize visual assets for each e‑commerce platform (Tmall, JD, Douyin, Xiaohongshu) to increase exposure and click‑through rates.
• Develop and coordinate in‑store marketing content, aligning it with product positioning and overall brand strategy.
• Collaborate with cross‑functional teams to communicate material requirements and support business development roadmaps.
• Master platform algorithms and operational rules to optimize content placement and achieve sales targets.
• Support flagship e‑commerce campaigns such as 618 and Double 11, ensuring timely delivery of creative assets.

Required profile

• Minimum 3 years of experience in e‑commerce content marketing.
• Proven ability in content placement, traffic acquisition, and conversion optimization.
• Excellent written and spoken English and Chinese.
• Strong aesthetic sense and design competency.

Required skills

What we offer

• Opportunity to shape a fast‑growing digital channel strategy.
• Collaboration with international and local creative teams.
• Exposure to major Chinese e‑commerce platforms and large‑scale campaigns.