Brand & Communications Manager - GCR

About the role

AppsFlyer is seeking a creative and data‑driven Brand & Communications Manager to lead integrated PR and digital communications across Greater China Region (GCR). Reporting to the Sr. Director of Marketing, GCR, you will shape the company’s narrative, drive media coverage and support regional and global marketing initiatives.

Key responsibilities

• Develop and execute fully integrated branding and communications plans for multiple markets in GCR, from strategy through execution.
• Generate thought‑leadership content such as blog posts, white papers, webinars, videos and press bylines, leveraging data and market insights.
• Manage agencies and point‑of‑contact relationships across the region, ensuring consistent messaging and measuring results.
• Cultivate partnerships with customers, influencers and third‑party organisations to amplify joint PR and marketing efforts.

Required profile

• 5+ years of experience creating and executing integrated PR/communications strategies for high‑tech or international companies.
• Proven track record of securing prominent press placements and strong relationships with technology and business journalists.
• Native Chinese speaker with advanced written and spoken English.
• Excellent writing, editing and storytelling abilities, capable of turning complex data into clear insights.

Required skills

• Media and influencer relations (traditional, social, digital)
• Agency management and stakeholder coordination
• Data‑driven content creation and analysis