Business Project Manager, IGTS

About the role

The Business Project Manager, IGTS will drive go‑to‑market strategies for product portfolios, ensuring alignment with market trends and customer insights while supporting new product introductions across regions.

Key responsibilities

• Execute go‑to‑market approaches for assigned product, solution and service portfolios, analyzing market trends and customer insights.
• Support seamless execution of new product introductions and launches, maintaining strict project timelines.
• Provide expertise as primary contact for strategic annual marketing plans, adapting them to regional nuances.
• Develop strategic insights, competitive analyses and tailored value propositions for target audiences.
• Construct business plans aligned with strategic and operating plan targets, collaborating with regional and global teams.
• Manage marketing cadence and new product introduction processes across regions.
• Optimize global assets and content for sales and marketing operations.
• Design portfolio positioning strategies and omni‑channel experiences to enhance competitiveness.

Required profile

• Bachelor's or Master's degree in Marketing, Sales, Business Administration, Product Management or equivalent.
• Minimum 2 years of relevant experience in digital marketing, product launch, or related fields.

Required skills

• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go‑to‑Market Strategies
• Marketing Analytics
• Proposition Development