Strategy & Business Planning, Brand Marketing (Shanghai)

About the role

AstraZeneca is looking for a Strategy and Business Planning professional in Shanghai to support its Brand Teams. The role covers business planning, project management for launches and strategic initiatives, helping turn brand strategy into actionable plans and campaigns.

Key responsibilities

• Business planning (40%): support Brand Teams in setting growth drivers and KPIs, follow up execution, link brand strategy to programs and campaigns, provide market-based insights, and give senior management a consistent way to evaluate Brand Plans
• Project management (20-40%): set up project frameworks and tools, run cross-functional work streams, track progress and milestones, organize meetings, report to senior management and escalate risks and issues
• Strategic initiatives (20-40%): strengthen global communication and lead key strategic initiatives that help AZ China build and implement its commercial strategy

Required profile

• Bachelor's degree or above, preferably in Science, Business, Finance, Marketing or a related field; MBA highly preferred
• At least 3 years' experience in the pharmaceutical industry, preferably in brand marketing, strategic planning, business development or management consulting
• Experience in new product launch readiness in pharma is preferred

Required skills

• Strong business acumen and strategic thinking
• Oral and written English proficiency
• Excellent communication, presentation and interpersonal skills
• Proven success working with cross-functional teams and quick learning ability