Integrated Marketing Manager - Greater China

About the role

Pinterest's Business Marketing team is looking for an Integrated Marketing Manager to define and deliver the B2B marketing strategy for the Greater China region. The role works closely with Business Marketing leadership, cross-functional partners and external global sales partners to lead marketing that supports revenue goals. It calls for a strong B2B marketing background, project management expertise and a proven ability to influence and manage partners.

Key responsibilities

• Define and deliver the local marketing strategy for the Greater China region, using best practices, learnings, industry trends and insights on Pinterest and its competitors.
• Own key initiatives aligned to global business marketing strategy, such as industry marketing, owned events, content marketing, trade media, industry body partnerships, executive engagement, scaled education and success stories.
• Develop scalable processes to support global sales partners in the region, offering consultation and guidance.
• Work with local and global teams so that global programs resonate locally, and measure the impact of local initiatives to adjust strategies.
• Manage budgets, timelines and resources to ensure successful execution.

Required profile

• At least 6-8 years of experience in integrated marketing, including experience working with resellers or agencies.
• Proven integrated marketing experience in the Greater China region, with deep understanding of local insights, media landscape and digital platforms.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Bachelor's degree in Marketing, Business or equivalent work experience.
• Fluency in business Mandarin, Simplified Chinese and English; strong written and verbal communication in these languages.

Required skills

• Strong B2B marketing experience.
• Excellent organisational and project management skills.
• Familiarity with social media platforms and their advertising capabilities, with a focus on Pinterest (prior experience a plus).
• Basic analytical skills and ability to turn data into actionable insights.

The position is not eligible for relocation assistance. The role requires in-person collaboration once per week, so the candidate must live within commuting distance of one of the listed offices.