Marketing & Communications Manager - APAC

About the role

Lesaffre, a global leader in yeasts and fermentation serving baking, food taste and pleasure, health care and biotechnology, is looking for a Marketing & Communications Manager based in Shanghai. The role leads the APAC marketing function, covering regional strategy, brand building, new product launches and team leadership.

Key responsibilities

• Analyse the APAC fermented beverage market and turn insights into an APAC marketing strategy and annual operational plan, while managing the regional marketing budget.
• Build the Fermentis brand image across APAC and run online and offline B2B campaigns for brewers and producers, including trade shows, seminars, workshops and digital initiatives.
• Localise and optimise brand assets such as the website, social media, collaterals and technical documentation.
• Manage the APAC product portfolio with the global product team and lead the launch of new products, including positioning, pricing, promotional material and sales force training.
• Lead a team of 1-2 direct reports and work with three sub-regional commercial assistants.
• Collaborate with APAC Sales, Technical Applications, Supply Chain and Finance, develop sales tools and support key accounts.

Required profile

• Bachelor's degree in marketing, communications or a related field; advanced degree preferred.
• 8-10 years of progressive marketing experience in FMCG, beverage, ingredient or B2B.
• Proven success in regional marketing strategies and multi-channel campaigns, and solid people management experience.
• Fluent English and Chinese.
• Desirable: 3-5 years in a regional (APAC) role, brewing/alcoholic beverage or fermentation experience, and another major APAC language.

Required skills

• Excellent analytical, strategic thinking and project management skills.
• Strong communication, presentation and stakeholder influence skills.
• Experience with APAC social media and website management; Adobe tools are an asset.