Senior Global Brand Director, China

About the role

As the Senior Global Brand Director for China, you will lead the development and execution of the brand’s global strategy across China and key Asian markets. You will translate regional opportunities into brand moments that resonate culturally and generate worldwide impact, while working closely with business unit heads and marketing leaders.

Key responsibilities

• Define and drive the global brand strategy to strengthen brand relevance in China, Japan, South Korea and other APAC markets.
• Design and launch an annual Lunar New Year brand‑building campaign, adapting it for selected Asian markets.
• Integrate Asian market insights into the global brand agenda, prioritising budget and funding for Asia‑specific investments.
• Create and execute an APAC Emerging Markets playbook focusing on India and Southeast Asia.
• Amplify global product campaigns across the region and act as the primary liaison with regional agencies such as OLA Shanghai and OLA Singapore.
• Oversee cross‑market brand governance to protect global identity while allowing local cultural nuance.

Required profile

• Extensive global brand management experience with a proven track record in China and other Asian markets.
• Strong partner management skills, able to coordinate across geographies, business units and external agencies.
• Excellent critical thinking and commercial acumen to balance global equity with local needs and allocate budgets effectively.
• Deep understanding of cultural, consumer and market nuances in China, Southeast Asia, India, Japan and Korea.
• Effective communication and collaboration in matrixed organisations, influencing senior leaders.

Required skills

What we offer

• Hybrid working model – three days in the Shanghai office and up to two days remote.
• Opportunity to shape a global brand’s presence across Asia.