品牌公关专员 - 负责PR规划与KOL矩阵搭建
ZERON 零一汽车 · Suzhou
Job description
职位概况
负责品牌及新产品的公关传播规划，搭建并维护KOL矩阵，执行全流程PR发布及舆情监测，支持品牌日常公关工作。
主要职责
- 结合品牌与新产品推广需求，制定PR传播规划。
- 搭建并维护PR与KOL矩阵。
- 负责PR选题、信息撰写、发布、统计复盘的全流程管理。
- 监测并处理品牌舆情。
- 完成其他品牌日常公关工作。
任职要求
- 本科及以上学历，新闻传播、中文、广告、市场营销、公共关系等相关专业优先。
- 具备优秀的文字功底和内容策划能力，能独立撰写新闻稿、推文、活动方案等。
- 熟悉微信、微博、抖音、小红书等社交媒体平台的运营逻辑，有个人账号运营经验者加分。
必备技能
- 微信运营
- 微博运营
- 抖音运营
- 小红书运营
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Published 1 month ago
Expires 1 week from now
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ZERON 零一汽车
Suzhou
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