东欧区手游市场营销经理
tencent
Job description
职位概况
腾讯旗下国际游戏业务品牌Level Infinite招聘东欧区手游市场营销负责人。该岗位负责东欧区手游的市场策略与中长期营销规划,并对用户增长和品牌影响力指标负责。
主要职责
- 主导东欧区手游的市场策略与中长期营销规划,按产品生命周期制定整合营销方案
- 构建东欧区网红合作体系,把控品牌一致性,指导团队产出本土化创意内容
- 深入分析东欧区玩家画像、审美偏好及社交媒体生态,将其转化为增长策略
- 协同发行、运营及研发部门,推动跨职能、跨时区项目合作,沉淀区域发行方法论
任职要求
- 本科及以上学历,2年及以上游戏发行或互联网整合营销经验,有海外发行案例者优先
- 对游戏行业有热情,对市场内容敏感,具备宏观策略思维和数据分析能力
- 良好的英语读写能力,可作为工作语言进行商务沟通;俄语为加分项
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Published 16 hours ago
Expires 1 month from now
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