HOK全球品牌经理（HOK HQ Marketing Manager）

tencent

New

Senior zh

Job description

职位概况

腾讯旗下国际游戏业务Level Infinite负责Honor of Kings的全球营销推广，该职位负责HOK的版本推广，制定并执行营销策略与重点推广活动，同时牵头海外品牌事件。

主要职责

根据新版本、新玩法、新节点和新皮肤的动向，制定营销策略、策划重点推广活动并落地执行
分析版本内容，结合游戏文化与全球趋势提炼用户沟通点，整合多种营销手段输出营销方案
牵头海外品牌事件，洞察目标市场，协调运营、电竞、UA及各区域团队整合资源，交付优质活动与内容
结合营销、转化与用研数据复盘效果，优化后续推广

任职要求

市场营销或推广策划5年以上经验，具备方案策划、落地执行与效果评估经验
了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段
英文流利，可作为工作语言
有海外游戏发行经验，熟悉海外社媒平台内容与爆款逻辑，对海外流行趋势敏感
热爱游戏，有MOBA品类深度体验经验者优先

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Published 18 hours ago

Expires 1 month from now

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