E-Commerce Content Manager

About the role

We are seeking an E‑Commerce Content Manager to lead the creation, adaptation, testing and optimisation of product content across global marketplaces and e‑commerce platforms. You will translate global brand and marketing guidelines into platform‑specific assets that boost discoverability, engagement, conversion and sales.

Key responsibilities

• Develop and optimise marketplace content, including product detail pages, brand stores, A+/Enhanced Content, imagery, videos and copy.
• Adapt global marketing assets and brand guidelines into platform‑specific content tailored to local market needs.
• Create compelling product messaging that drives conversion.
• Own the social‑commerce content strategy for platforms such as TikTok Shop, including affiliate and creator partnerships, live‑commerce assets and shoppable videos.
• Partner with regional Key Account Managers to support product launches, promotional campaigns and seasonal events.
• Collaborate with the Retail Media Manager to align content and advertising strategies for maximum performance.
• Conduct ongoing content testing and optimisation using marketplace data, customer insights and performance metrics.
• Perform keyword research and apply SEO best practices to improve product discoverability.
• Leverage AI‑powered tools to accelerate content creation, localisation, image generation and workflow efficiency.
• Optimise content for emerging AI‑driven search and shopping experiences, ensuring structured, discoverable product information.
• Establish content best practices and maintain consistency across platforms, categories and regions.

Required profile

• Proven experience managing e‑commerce or marketplace content for platforms such as Amazon, Shopee or TikTok Shop.
• Strong copywriting ability to turn complex product features into consumer‑focused benefits.
• Solid understanding of conversion optimisation, A/B testing and marketplace SEO.
• Familiarity with Generative Engine Optimisation (GEO) and AI‑driven shopping assistants.

Required skills

• Adobe Creative Suite
• Canva
• Figma
• AI‑powered content creation and testing tools
• Marketplace SEO and keyword research tools