Account Executive – Luxury Lifestyle & Social Media

About the role

We are looking for an Account Executive to join our Lifestyle Team, supporting watches, jewelry and other luxury clients. The role focuses on planning and executing social media campaigns across Chinese platforms, ensuring high-quality content and measurable results.

Key responsibilities

• Develop and execute social media retainers and campaign plans for luxury and lifestyle brands.
• Manage daily operations of WeChat, Weibo, Red and Douyin accounts, including content scheduling and community interaction.
• Write, proofread and quality-check all social copy, proposals and communication materials in both Chinese and English.
• Produce monthly performance reports and detailed campaign analyses.
• Coordinate with KOLs, media partners and creative teams to deliver collaborative content.
• Brief, oversee and edit creative assets to align with brand guidelines.
• Provide ad-hoc support for finance, logistics and event coordination.

Required profile

• Background in digital marketing, preferably within luxury, lifestyle or fashion sectors.
• Strong interpersonal skills, reliability and a results-driven mindset.
• Excellent written and verbal communication in Chinese and English.
• Proactive attitude toward learning new tools and staying on top of social trends.

Required skills

• Hands-on experience with WeChat, Weibo, Red and Douyin platforms.