Senior Product Manager – Scientific & Clinical Engagement
msd · CHN - Beijing - Beijing (Oriental Towers)
Job description
About the role
The Senior Product Manager will lead scientific and clinical stakeholder engagement for a core clinical department. This role combines strategic planning, brand management and execution of national campaigns to drive disease education and product adoption.
Key responsibilities
- Deep‑dive into stakeholder insights (scientific leaders, clinical HCPs, online HCPs) across multiple channels.
- Develop and execute scientific leader engagement plans, including speaker development and national campaign delivery.
- Create and drive a strategic and executive plan for the clinical department with clear objectives, KPIs and peer‑to‑peer education events.
- Build celebrity HCP relationships to enhance disease education and overall customer engagement.
Required profile
- Minimum 6 years experience in the pharmaceutical industry.
- At least 4 years hands‑on experience in central marketing.
- Bachelor’s degree or higher in medicine, pharmacy or a related field (preferred).
- Experience in new department development or national innovation program management is a plus.
Required skills
- Brand Management
- Cross‑Functional Leadership
- Customer Engagement
- Digital Marketing
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msd
CHN - Beijing - Beijing (Oriental Towers)
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