Sales Director - Greater China

About the role

Fender Musical Instruments Corporation is looking for a Sales Director based in Shanghai to drive the sales strategy for the China, Hong Kong and Taiwan markets. The role introduces Fender's latest products to Chinese distributors and their customers and maximises business opportunities in the region.

Key responsibilities

• Develop and understand the sales strategy with the China team to meet the regional business strategy, and create sales plans covering annual targets, timelines and budgets, including forecasting and sales analysis.
• Maintain account and credit management for distributors through regular visits, calls and emails.
• Manage the end-to-end relationship between distributors and internal departments, and liaise with them on future-dated orders and accurate forecasts.
• Monitor and support distributors on promotions and rebate schemes, and control distributor inventory, new product presentation and exit strategies for discontinued items.
• Build direct relationships with mainland China dealers to gather feedback on business, products, market trends and consumers.
• Align with marketing and e-commerce teams on brand message and look and feel, and bring new players into the market to build the long-term pipeline.
• Set up and run weekly, monthly and quarterly sales reporting and analytics.

Required profile

• Bachelor's degree, preferably in Business, Sales or a related field.
• 7+ years of experience in a related field with a proven track record; experience in musical instruments and DAW/pro audio is preferred.
• Strong understanding of the Fender brand and guitar community; playing guitar or bass is preferred.
• Confident presenting to senior management, staff, partners and clients, with excellent interpersonal skills.
• Self-starter and problem solver, able to build consensus among stakeholders and use data-driven prioritisation.
• Business acumen, matrix-style analysis and multi-lingual ability (English highly desired, Cantonese preferred).
• Experience in business start-ups or general management is an advantage.

Required skills

• Proficiency in Microsoft Office.
• Sales forecasting, account and credit management, and sales reporting and analytics.