Marketing Manager – Beijing/Shanghai

About the role

Takeda is seeking a Marketing Manager to lead advertising, promotional and product initiatives across its Beijing and Shanghai operations. The role combines strategic planning, team leadership and hands‑on execution of complex marketing campaigns.

Key responsibilities

• Develop and launch advertising and promotional campaigns.
• Conduct market research to identify consumer trends and generate insights.
• Manage product planning, development and P&L responsibilities.
• Create, distribute and oversee promotional materials.
• Implement short‑term policy and strategy to achieve business results.
• Lead a medium‑sized team of managers, supervisors and professionals.
• Engage internal and external stakeholders and present findings at meetings.

Required profile

• Proven ability to lead public‑relations initiatives and advise on complex marketing scenarios.
• Strong experience managing marketing budgets, optimizing spend and guiding large‑scale campaigns.
• Independent execution of branding, SEO, email‑marketing and lead‑generation strategies.
• Mentoring and coaching skills for junior team members.

Required skills

• Search Engine Optimization (SEO)
• Google Analytics
• Marketing automation platforms
• Graphic design tools
• Email marketing
• Lead generation
• Content creation
• Public relations
• Budget and P&L management
• Market research
• Presentation development