Innovation Marketing Manager

Key responsibilities

• Be in charge of Philips Personal Health products (Male grooming) innovation planning and development.
• Develop winning and effective product range and innovation roadmap.
• Drive definition, development, introduction and maintenance of the products/solutions/lifecycle and services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time.
• Be responsible to define local winning proposition for each product innovation.

Required profile

• Minimum 5 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results.
• Experience with product innovation, including proposition definition and end‑to‑end lead of cross‑functional teams to deliver new innovations to market.
• University degree with Business/Strategic Marketing direction is preferred.
• Experience with marketing activation and strong understanding of consumer motivations and insights.
• Ability to understand Profit & Loss account.
• Fluency in written/spoken Chinese and English.

Required skills

• Solid understanding of digital marketing.
• Experience with CRM systems.
• Knowledge of e‑commerce platforms.