Account Executive

About the role

The Hoffman Agency is seeking a motivated Account Executive to manage social media accounts for its technology clients in China. This role offers the chance to develop storytelling skills, work with leading AI and semiconductor brands, and grow within an international PR and integrated marketing firm.

Key responsibilities

• Manage day‑to‑day social media accounts, including content planning, copywriting, editing, publishing and performance tracking.
• Develop content ideas based on client priorities, brand positioning, industry trends and audience interests.
• Research AI, semiconductor, technology and global expansion sectors to support content creation.
• Translate and localize global content for the China market across WeChat, LinkedIn and other channels.
• Collaborate with account and design teams to deliver high‑quality content for campaigns, programs and events.
• Maintain content calendars and contribute to monthly/quarterly reporting with insights and recommendations.

Required profile

• Approximately 1 year of experience in a PR agency, digital marketing, brand communications or related internships.
• Strong Chinese writing ability with a good sense of storytelling, structure and tone.
• Excellent English reading and writing skills for translation and localization.
• Interest in AI, technology, semiconductors and global‑focused companies.
• Proactive, organized, detail‑oriented and able to thrive in a fast‑paced agency environment.

Required skills

• WeChat
• Red
• LinkedIn

What we offer

• Competitive salary
• Comprehensive benefits
• Career growth opportunities
• Four‑week paid sabbatical after four years of service