Assistant Performance Marketing Manager
乐高贸易(北京)有限公司 · Shanghai
Job description
About the role
Join a fast‑growing business where you will shape traffic acquisition strategies, improve efficiency, and make a tangible impact through performance marketing. You will define the overall traffic acquisition strategy, drive robust implementation, and collaborate closely with sales and brand marketing teams.
Key responsibilities
- Build a holistic view of traffic operations (free, paid, activation) for assigned platforms, set KPIs and forecast trends.
- Develop integrated media plans covering media mix, audience targeting, phasing, and creative paid ads.
- Oversee media agency daily operations and real‑time optimisation, integrating with ISVs for precise targeting to improve ROI.
- Deliver regular media performance analysis, track key KPIs and report on traffic acquisition and campaign results.
- Manage monthly budget allocation to maximise efficiency.
- Collaborate with the sales team to align traffic operations with CS targets.
Required profile
- Bachelor’s degree in business, maths, statistics, economics or related fields (preferred).
- 5+ years proven experience in e‑commerce paid media management, traffic management and operation.
- Strong data‑analytic and storytelling abilities with a data‑driven attitude.
- Excellent communication, fast learning, adaptability and ability to work under pressure.
- Influence skills to lead media agencies and ensure robust implementation.
Required skills
- Microsoft Excel
- Microsoft PowerPoint
What we offer
- Family Care Leave and enhanced paid‑leave options.
- Life and disability insurance coverage.
- Wellbeing resources for physical and mental health.
- Generous colleague discount from day one.
- Performance‑based bonus scheme.
- Hybrid work policy – average of 3 days per week in the office.
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乐高贸易(北京)有限公司
Shanghai