Homelift New Media Operations Specialist
kone · GK Shanghai HQ
Job description
About the role
The Homelift New Media Operations Specialist will be responsible for building and managing the home‑elevator brand’s presence on China’s leading short‑video and social platforms such as Douyin, Xiaohongshu and Video Accounts. Working from KONE’s Shanghai headquarters, the specialist will create and execute content strategies that increase brand exposure, drive user interaction and support e‑commerce initiatives.
Key responsibilities
- Plan, produce and publish short‑form videos, graphics and copy on Douyin, Xiaohongshu, Video Accounts and other new‑media channels.
- Set up and manage the brand’s Tmall flagship store, developing and implementing a comprehensive new‑media operating plan.
- Monitor platform metrics, analyse performance data and optimise content to improve conversion rates.
- Collaborate with design, photography and video‑production teams to ensure consistent brand tone and high‑quality output.
- Support the planning and execution of online campaigns and promotional activities to boost marketing effectiveness.
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kone
GK Shanghai HQ
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