Director Product Incubation

About the role

The Director Product Incubation will own the end‑to‑end digital and DTC exclusive product agenda, shaping strategy, driving the incubation process and leading in‑season optimisation. This senior position acts as the single point of contact for digital product incubation, ensuring clear communication across functions and championing IP‑driven initiatives.

Key responsibilities

• Define and communicate the digital exclusive strategy and range, maintaining the brief framework and aligning the assortment with go‑to‑market milestones.
• Establish and run the Product Incubation Process, coordinating workshops, content creation and sample preparation for launch plans.
• Lead an in‑season “read & react” loop, building tracking templates, analysing performance data and delivering rapid adjustments.
• Coach and develop the incubation team, set KPIs, and drive store‑level planning to improve product performance.
• Collaborate with Digital Excellence, Business Planning, Marketing, Commercial Platforms, Buying & Trading and Demand Planning to ensure cross‑functional alignment.

Required profile

• Strong commercial acumen with deep product and consumer insight.
• Thorough understanding of online business models and product lifecycle management.
• Data‑driven decision‑making ability and experience in performance optimisation.
• Proven leadership skills to develop talent and manage cross‑functional teams.

Required skills