Director of Marketing – STMJ China

About the role

We are seeking a senior marketing leader to drive growth and impact of Elsevier’s Science, Technology and Medical Journals (STMJ) portfolio in China. Reporting to the Managing Director, STMJ China, the Director will shape and execute a China‑specific, integrated marketing strategy for flagship titles such as Cell Press and The Lancet.

Key responsibilities

• Develop and implement a data‑driven, AI‑enabled marketing plan that aligns with global STMJ and Cell Press/Lancet strategies.
• Lead multi‑channel campaigns across events, digital, social media and researcher‑engagement programs.
• Build and manage strategic partnerships with academic institutions, societies and industry stakeholders.
• Ensure consistent brand positioning and value communication across all journal segments.
• Collaborate with global marketing teams to translate worldwide initiatives into local execution.
• Monitor performance metrics, optimise spend and report on ROI to senior leadership.
• Guide and develop a local marketing team within a matrix governance framework.

Required profile

• Proven senior leadership experience in marketing, preferably within academic publishing or scientific communications.
• Deep knowledge of China’s research ecosystem and higher‑education landscape.
• Strong strategic thinking with the ability to operate in a matrixed, cross‑functional environment.
• Excellent communication and stakeholder‑management skills.

Required skills