Digital Marketing Manager – Social Media Paid Ads & Events

About the role

We are looking for a Digital Marketing Manager who will lead the planning, execution, and optimisation of paid social media campaigns and event‑driven marketing initiatives. The role combines strategic thinking with hands‑on management of digital advertising across multiple channels.

Key responsibilities

• Develop and implement digital advertising campaigns across social media, search engines, display networks, and email marketing.
• Monitor and analyse key performance indicators to evaluate campaign effectiveness and ROI.
• Participate in team strategy sessions to brainstorm innovative ideas and optimise digital marketing efforts.
• Stay updated with industry trends, emerging technologies, and best practices in digital marketing.
• Utilise analytics tools to measure and report on KPIs and ROI.

Required profile

• Degree or higher in Marketing or a related discipline.
• Strong understanding of digital marketing channels, platforms, and best practices.
• Excellent written and spoken English and Chinese with strong interpersonal skills.
• More experienced candidates may be considered for a senior Digital Marketing Manager role.

Required skills

• Social media paid advertising.
• Email marketing.
• Analytics tools for performance measurement.