市场营销经理

About the role

The Marketing Manager will lead the development and execution of category strategy for lifestyle products, ensuring a cohesive marketing calendar and strong brand positioning. This role combines strategic planning, product toolkit creation, integrated marketing communications (IMC) leadership, and cross‑functional collaboration.

Key responsibilities

• Develop and maintain a long‑term category strategy and roadmap for lifestyle products, owning the marketing calendar to align resources across initiatives.
• Create comprehensive product marketing toolkits covering USP, positioning, target audience, consumer insights, communication concepts, and visual references for each launch.
• Lead IMC campaign strategy, budget planning, and ROI‑focused execution, managing end‑to‑end development and post‑campaign analysis.
• Define creative strategy and storytelling for product launches, celebrity announcements, and IMC, overseeing briefing, development, and delivery timelines.
• Partner with product, digital, and other cross‑functional teams to maximize campaign quality, impact, and efficiency.

Required profile

• Minimum 6 years of proven brand marketing experience, either in‑house or agency.
• Background in lifestyle or fashion brands is preferred.
• Strategic thinker with strong deck‑building skills and confident presentation abilities.
• Excellent written and spoken English and Mandarin.
• Curious, proactive, and able to ask insightful questions.
• Effective communicator who can positively influence cross‑functional teams.

Required skills