Experience Manager

About the role

The Experience Manager will lead the planning and optimisation of H&M Group’s digital commerce experience across web and app channels. You will translate strategic QCP guidelines into daily site activity, ensuring a seamless, profitable customer journey.

Key responsibilities

• Develop and execute digital commercial customer plans, including content publishing and navigation updates.
• Optimise overall digital performance in line with QCP and global standards.
• Analyse sales data, web analytics, user behaviour and A/B test results to generate hypotheses and drive improvements in sales, profit and brand perception.
• Monitor and optimise delivery, payment and return options to maximise digital profit.
• Implement post‑purchase strategies and new capabilities, coordinating with customer support and tech teams.
• Collaborate with Commercial Manager, Commercial Lead and E‑com leads to align execution with business objectives.

Required profile

• Bachelor’s degree in Business, Marketing, Economics or a related field.
• 3‑4+ years of eCommerce experience, preferably in fashion.
• Strong analytical, planning and communication abilities.
• Fluent English and proven leadership and influencing skills.

Required skills

What we offer

• Attractive employee benefits, including a 25% staff discount across all H&M Group brands.
• Opportunities for professional development within a global, inclusive company.