Marketing Manager – Portfolio Growth & Go‑to‑Market

About the role

Responsible for driving portfolio growth, go‑to‑market excellence, and customer‑centric marketing strategies across assigned product, solution, and service portfolios.

Key responsibilities

• Drive the go‑to‑market strategy and execution for assigned product portfolios, aligning with business objectives and market opportunities.
• Lead new product introductions and launches, collaborating with regional, commercial, and global teams to ensure on‑time delivery.
• Develop annual marketing and business plans using market analysis, competitive intelligence, and consumer insights.
• Create compelling value propositions, optimise portfolio positioning, and design omni‑channel customer and shopper experiences.
• Partner with sales, regional marketing, global business units and cross‑functional stakeholders to localise assets and improve marketing effectiveness.

Required profile

• 7+ years of experience in marketing, category management or commercial marketing within a multinational or fast‑paced organisation.
• Proven track record of managing product launches and executing integrated marketing campaigns.
• Bachelor’s degree in Marketing, Business Administration or related field; advanced degree preferred.
• Self‑driven with strong project‑management skills and ability to work independently under broad guidance.