Area Portfolio Marketer

About the role

3M is seeking an Area Portfolio Marketer to drive growth across the region by aligning product portfolios with customer needs and delivering successful market programs.

Key responsibilities

• Implement portfolio and program initiatives to meet customer demands and achieve sales targets.
• Lead localized new product introduction (NPI) from concept through launch.
• Design and execute marketing programs and demand‑generation campaigns, monitoring performance and results.
• Provide regional feedback to global teams such as the Global Portfolio Leader and R&D.
• Define and apply pricing strategies per region based on global guidelines and value propositions.
• Develop product positioning and go‑to‑market strategies in collaboration with market centers and activation teams.
• Conduct competitive intelligence and create programs to gain market share.
• Engage customers for insights and validate market plans.
• Perform additional duties as assigned by the supervisor.

Required profile

• Demonstrated experience in portfolio management, product launch, and marketing program execution.
• Ability to work cross‑functionally with global and regional teams.
• Strong analytical mindset for pricing, competitive analysis, and demand generation.

Required skills