Sr. Marketing Executive

About the role

3M is seeking a Senior Marketing Executive to lead new product introductions, portfolio strategy, and demand generation in a fast‑moving consumer market. The role combines strategic planning with hands‑on execution to drive growth and commercial success.

Key responsibilities

• Identify and develop local new‑product‑introduction (NPI) opportunities, build business cases, and manage the launch process.
• Own the portfolio’s product, price, place and promotion, optimizing margins and supporting sales growth.
• Conduct competitive analysis and market segmentation to uncover growth opportunities and generate demand.
• Lead integrated consumer campaigns on platforms such as RED and Douyin, tracking performance metrics and optimizing results.
• Collaborate with R&D, supply chain, sales, and applications engineering to align product roadmaps, pricing, and go‑to‑market plans.
• Create technical collateral—including whitepapers, case studies, and demos—to highlight product benefits.

Required profile

• Bachelor’s or Master’s degree in Materials Science, Marketing, or a related field.
• 5+ years of experience in product/portfolio marketing, technical marketing, or strategic business development, preferably in consumer‑facing industries.
• Proven track record of launching products from concept to commercial scale.
• Ability to translate complex technical concepts for diverse audiences.

Required skills

• New product introduction (NPI) management.
• Portfolio and financial management.
• Market analysis and segmentation.
• Integrated social‑media campaign execution.
• Cross‑functional collaboration and technical content creation.