Sr Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist will design and execute multi‑channel marketing communications that highlight the company’s competitive advantage. This role creates compelling content for internal and external audiences and ensures alignment with brand voice and strategic objectives.

Key responsibilities

• Plan, implement and develop innovative marketing ideas and communication projects across social media, print, web and other channels.
• Provide guidance to business units on product advertising and communication tactics.
• Produce timely, relevant communication materials for products, services, business plans and management updates.
• Select and leverage the most effective media to promote specific offerings, including social media, web marketing and trade shows.
• Coordinate with vendors to create promotional assets, marketing collateral, websites and other communications.
• Analyze data, sentiment and trends to make proactive, strategic recommendations.
• Perform other duties as assigned.

Required profile

• Typically 5+ years of experience in digital marketing or related fields.
• Bachelor’s degree or equivalent professional experience.
• Extensive knowledge of marketing principles, industry best practices and communication standards.
• Ability to solve complex problems, exercise independent judgment and represent the organization on projects.

Required skills