Senior SEO Manager

About the role

The Senior SEO Manager will lead the development and execution of SEO and Generative Engine Optimisation (GEO) activities for the Chinese market, focusing on the ScholarLink platform. The role combines strategic planning with hands‑on implementation and works closely with product, UX and engineering teams.

Key responsibilities

• Develop and implement the SEO and GEO strategy and roadmap for China.
• Improve crawling, indexation and discoverability of ScholarLink on Baidu and other Chinese search/AI platforms.
• Translate market, user and platform requirements into actionable recommendations for product, UX and engineering.
• Conduct technical SEO analysis covering site architecture, rendering, metadata, structured data, internal linking, sitemaps and performance.
• Establish monitoring, reporting and dashboards for search visibility, traffic, referrals and AI‑platform presence.
• Monitor developments in Chinese search engines, AI platforms, regulations and researcher behaviour.
• Manage specialist vendors and transfer operational knowledge in‑house.
• Collaborate with the global SEO team and share China‑specific insights.

Required profile

• Minimum five years of professional SEO experience, including hands‑on technical SEO for large digital platforms.
• Deep knowledge of Baidu and the broader Chinese search ecosystem.
• Understanding of generative AI search, large language model discovery and GEO.
• Proven ability to turn data and technical analysis into prioritized product recommendations.
• Data‑driven mindset with experience using SEO monitoring, analytics and reporting tools.
• Fluency in Mandarin and strong professional English.

Required skills

• Technical SEO (site architecture, rendering, metadata, structured data, internal linking, sitemaps).
• Baidu SEO and Chinese search engine optimisation.
• Generative AI search optimisation (GEO) and large language model discovery.
• SEO analytics and reporting tools.