Senior Digital Marketing Specialist

About the role

The Senior Digital Marketing Specialist will lead the planning and execution of digital initiatives for the LOCTITE brand in China. The role focuses on integrating SEO, SEM, GEO, content marketing, and lead management to boost brand awareness, customer engagement, and conversion performance.

Key responsibilities

• Develop and implement SEO, SEM, and GEO strategies aligned with annual brand and market objectives.
• Manage end‑to‑end digital campaigns covering brand awareness, lead generation, lead nurturing, and e‑commerce traffic.
• Oversee budgets, resource allocation, and performance metrics to ensure measurable business impact.
• Collaborate with internal stakeholders and external agencies, coordinating the full project lifecycle from planning to optimization.
• Create and distribute insight‑driven content across search and AI platforms to maximize reach.
• Monitor, analyze, and report on traffic, engagement, conversion rates, and lead quality, using data‑driven insights to refine strategies.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• Minimum 3 years of proven experience in digital marketing, preferably B2B.
• Experience in industrial manufacturing or specialty adhesives is a plus.

Required skills

• SEO
• SEM
• GEO targeting
• Data analytics
• Marketing dashboards and reporting frameworks