公关传播高级经理
北汽集团（北京汽车集团有限公司） · Beijing
Job description
职位概况
负责制定并执行公司公关传播整体策略，塑造品牌及用户形象，提升企业在新能源汽车行业的舆论环境。
主要职责
- 结合公司战略制定公关传播整体方案。
- 预判行业舆论走势，策划传播议题。
- 统筹行业发布会、媒体邀约，维护媒体关系。
- 协同内部部门发掘传播亮点，推进协同传播。
- 牵头品牌/产品发布会的公关传播工作。
任职要求
- 具备体系化思考与舆情研判能力，熟悉新能源汽车/科技互联网行业。
- 拥有媒体/品牌公关经验，策划与写作能力突出，有重大项目案例。
- 深谙互联网传播规律，具备网络议题设置能力及成功案例。
- 10年以上工作经验，本科以上学历，新势力车企或0-1车型公关经验优先。
必备技能
- 舆情研判
- 品牌策划与写作
- 媒体资源整合
- 互联网议题设置
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Published 3 weeks ago
Expires 1 month from now
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北汽集团（北京汽车集团有限公司）
Beijing
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