品牌营销经理
中粮可口可乐饮料(中国)投资有限公司 · Beijing
Job description
职位概况
负责制定并执行品牌年度传播策略，推动新品从0到1的品牌建设，统筹全渠道内容运营及大促营销，提升品牌曝光与用户认知。
主要职责
- 规划品牌年度传播策略、内容渠道及品牌曝光目标。
- 负责新品品牌全链路建设，包括市场洞察、定位、内容矩阵搭建。
- 统筹抖音、快手、小红书、B站、微博、视频号等平台内容运营及达人合作。
- 策划并执行618、双11等大促活动，进行数据复盘与优化。
- 监测行业竞争动态，输出品牌分析报告并提出优化方案。
任职要求
- 本科及以上学历，市场营销、广告、新媒体或食品相关专业优先。
- 3年以上大健康食品线上品牌或内容营销经验，1年以上独立品牌操盘经历。
- 熟悉小红书、抖音、快手、视频号、B站等平台规则及达人合作。
- 具备优秀方案撰写、创意策划、多项目统筹及数据复盘能力。
- 具备基础英文沟通能力者优先。
必备技能
- 熟练使用Office全套工具。
- 小红书、抖音、快手、视频号、B站等内容平台运营能力。
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Published 3 weeks ago
Expires 1 month from now
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中粮可口可乐饮料(中国)投资有限公司
Beijing
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