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Marketing Intelligence (eDrive) – EM

Bosch Group · Shanghai

🇬🇧 English

Job description

About the role

Join Bosch's eDrive team in Shanghai as a Marketing Intelligence professional. You will shape business and product strategies for emerging markets, turning market insights into actionable plans that drive growth.

Key responsibilities

  • Develop business scenarios for overseas markets and analyse market trends, competitors and customer needs.
  • Identify product gaps, new business opportunities and build business cases supporting investment decisions.
  • Define product strategy, platform roadmap and manage product portfolio and lifecycle.
  • Translate customer needs into product and system requirements together with engineering.
  • Develop profitability, ROI and investment analyses, estimate R&D effort and resource requirements.
  • Define target cost, competitive market pricing and support commercial offer preparation.
  • Support sales during acquisition activities, prepare technical‑commercial presentations and develop go‑to‑market and product launch materials.
  • Collaborate closely with Sales, Engineering, Purchasing and Service teams.

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      Bosch Group

      Shanghai