Marketing Intelligence (eDrive) – EM

About the role

Join Bosch's eDrive team in Shanghai as a Marketing Intelligence professional. You will shape business and product strategies for emerging markets, turning market insights into actionable plans that drive growth.

Key responsibilities

• Develop business scenarios for overseas markets and analyse market trends, competitors and customer needs.
• Identify product gaps, new business opportunities and build business cases supporting investment decisions.
• Define product strategy, platform roadmap and manage product portfolio and lifecycle.
• Translate customer needs into product and system requirements together with engineering.
• Develop profitability, ROI and investment analyses, estimate R&D effort and resource requirements.
• Define target cost, competitive market pricing and support commercial offer preparation.
• Support sales during acquisition activities, prepare technical‑commercial presentations and develop go‑to‑market and product launch materials.
• Collaborate closely with Sales, Engineering, Purchasing and Service teams.

Required profile

Required skills