Guest Communication Specialist (CRM)

About the role

The Guest Communication Specialist (CRM) will join lululemon’s Guest Development team in Shanghai, reporting to the Guest Communication Manager. The role focuses on delivering personalized, data‑driven communications that deepen guest relationships and drive long‑term brand loyalty.

Key responsibilities

• Integrate the guest communication calendar based on strategy and brief external agencies for execution.
• Partner with cross‑functional teams and agencies to plan, create, and launch guest‑facing content, ensuring strong product knowledge.
• Collaborate with retail teams to support WeCom execution under manager guidance.
• Track communication performance, analyze results, and provide data to optimize future campaigns.

Required profile

• Bachelor’s degree or higher, preferably in a business‑related field.
• 3+ years of experience in CRM, guest communication, private‑domain or WeCom operations.
• Meticulous attention to detail and ability to manage multiple tasks responsibly.
• Creative mindset, proactive problem‑solving attitude, and curiosity about industry trends.
• Fluent in written and spoken English and Mandarin.
• Strong presentation skills and an entrepreneurial spirit.

Required skills

• Proficiency in Microsoft Office.
• Experience with WeCom or similar enterprise communication platforms.

What we offer

• Opportunity to work within an innovative, performance‑apparel brand.
• Collaborative environment that values honesty, courage, and connection.
• Growth‑focused culture with emphasis on personal and professional development.