German Experience & Content Strategy Consultant (Automotive HMI/IVI)

About the role

We are looking for a German‑native consultant to lead a focused review and optimisation of our automotive HMI/IVI system for the German market. Based in Shanghai, you will work directly with product and UX teams to ensure the interface language and information architecture meet German user expectations.

Key responsibilities

• Conduct experience and content reviews of core user journeys (navigation, media, phone, settings, alerts, error states, guidance flows) from a German driver’s perspective.
• Evaluate interface copy for clarity, readability, tone, brand consistency and terminological uniformity.
• Identify UX issues that could affect market acceptance and propose content‑level optimisation strategies, including alternative copy, naming conventions, prompt structures and information hierarchy adjustments.

Required profile

• Native German proficiency with excellent written expression and a natural, concise style.
• Valid Chinese work or residence permit for non‑Chinese candidates and ability to work on‑site in Shanghai.
• Prior experience in product content, UX writing, localisation review or internationalisation adaptation; automotive or consumer‑electronics background is a plus.
• Structured thinking, ability to deliver comprehensive reviews quickly, strong communication and a high sense of responsibility.

Required skills

What we offer

• Freelance contract with competitive rates.
• Opportunity to influence a high‑visibility automotive product for the German market.
• Collaboration with an international team of experts.