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e-Commerce and Digital Strategy Manager

Kempinski Hotels · Jinan

🇬🇧 English

Job description

About the role

The e-Commerce and Digital Strategy Manager will manage the hotel’s website, positioning it as the priority channel for electronic distribution. The role oversees the hotel’s online platforms and digital media campaigns and works to optimise the overall digital presence.

Key responsibilities

  • Ensure accuracy of property content and presentation across all digital platforms, as well as on third‑party portals and websites where the hotel lists and distributes inventory.
  • Report, analyze and act on brand.com statistics, continuously proposing strategies to improve performance and key performance indicators (KPIs).
  • Responsible for achieving website sales targets and revenue share.
  • Optimize traffic acquisition strategies and conversion rates.
  • Ensure consistent brand messaging across social and digital channels in line with company guidelines.
  • Support implementation of brand, regional and corporate office strategies and projects.
  • Manage the hotel's online image and its presentation on all digital platforms.

Questions fréquentes

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Published 1 month ago

Expires 1 week from now

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Kempinski Hotels

Jinan

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