Digital Marketing Specialist – APAC

About the role

LMI Technologies is seeking a results‑driven Digital Marketing Specialist to lead and scale its digital presence across the Asia‑Pacific region. Reporting to the Regional Marketing Manager in Shanghai, you will design, execute and optimise multi‑channel campaigns that drive growth for both 2D and 3D product lines.

Key responsibilities

• Design, launch and optimise digital marketing campaigns across APAC markets, including YouTube, TikTok, LinkedIn and regional B2B platforms.
• Manage technical localisation of high‑intent assets for China, Korea and Japan, creating sales‑enablement toolkits in Chinese, Japanese and Korean.
• Maintain and update regional websites, implement SEO/GEO strategies, and monitor performance to improve lead generation and conversion rates.
• Own the digital ecosystem – online ads, banner creatives, owned and paid social, WeChat official account, WeChat Video, TikTok China and SCRM initiatives.
• Collaborate with the APAC Marketing Manager to accelerate lead generation for 2D smart cameras across Asia.
• Support global social media campaigns and coordinate with the worldwide social team.
• Handle ad‑hoc assignments from the Regional Marketing Manager as needed.

Required profile

• Business degree or equivalent.
• Strong analytical mindset with a passion for digital growth.
• Excellent communication skills in English; additional language proficiency in Chinese, Japanese or Korean is a plus.

Required skills

• SEO/GEO optimisation.
• Website localisation and multilingual content management (Chinese, Japanese, Korean).
• WeChat marketing and video production.
• TikTok, YouTube and LinkedIn advertising.
• Digital campaign management and lead generation.
• SCRM strategy implementation.

What we offer

• Opportunity to work in a fast‑growing technology company recognised as a Best Workplace in Canada.
• Collaborative, open‑culture environment with global exposure.
• Professional development and career growth across the APAC region.