Brand Marketing Manager – Orijen
Champion Petfoods · Shanghai
Job description
About the role
The Brand Marketing Manager for Orijen will shape the long‑term brand strategy and drive growth across markets. Reporting to senior leadership, you will lead a cross‑functional team to deliver innovative product and packaging solutions.
Key responsibilities
- Identify growth opportunities and define a 5‑year brand strategy.
- Lead the annual marketing plan, including budgeting and forecasting.
- Build and manage the brand innovation pipeline (product & packaging).
- Develop activation, communication, promotion, pricing, and launch plans.
- Monitor sales performance, adjust tactics, and ensure targets are met.
- Analyse domestic and international market trends, consumer behavior and competitor activity to uncover new opportunities.
Required profile
- University degree, preferably in Business, Marketing or Brand Management.
- Minimum 4 years of brand marketing experience in an international FMCG company.
- At least 2 years in a Brand Manager role.
- Strong project‑management, analytical, presentation and communication abilities.
- Ability to handle multiple complex projects simultaneously.
- Professional fluency in English.
Required skills
- Project management
- Data analysis
- Presentation development
- Strategic planning
What we offer
- Collaborative environment with diverse, talented associates.
- Access to Mars University for continuous learning and development.
- Competitive salary and benefits, including a company bonus.
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in China.
Salary: Digital Marketing Manager Based on 7 job offers in ChinaSalaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 3 weeks ago
Expires 1 month from now
29 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Champion Petfoods
Shanghai