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Brand Marketing Manager – Orijen

Champion Petfoods · Shanghai

🇬🇧 English

Job description

About the role

The Brand Marketing Manager for Orijen will shape the long‑term brand strategy and drive growth across markets. Reporting to senior leadership, you will lead a cross‑functional team to deliver innovative product and packaging solutions.

Key responsibilities

  • Identify growth opportunities and define a 5‑year brand strategy.
  • Lead the annual marketing plan, including budgeting and forecasting.
  • Build and manage the brand innovation pipeline (product & packaging).
  • Develop activation, communication, promotion, pricing, and launch plans.
  • Monitor sales performance, adjust tactics, and ensure targets are met.
  • Analyse domestic and international market trends, consumer behavior and competitor activity to uncover new opportunities.

Required profile

  • University degree, preferably in Business, Marketing or Brand Management.
  • Minimum 4 years of brand marketing experience in an international FMCG company.
  • At least 2 years in a Brand Manager role.
  • Strong project‑management, analytical, presentation and communication abilities.
  • Ability to handle multiple complex projects simultaneously.
  • Professional fluency in English.

Required skills

  • Project management
  • Data analysis
  • Presentation development
  • Strategic planning

What we offer

  • Collaborative environment with diverse, talented associates.
  • Access to Mars University for continuous learning and development.
  • Competitive salary and benefits, including a company bonus.

Questions fréquentes

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Published 3 weeks ago

Expires 1 month from now

29 views · 0 interested

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Champion Petfoods

Shanghai