Social Content Manager – Douyin

About the role

Lululemon is seeking a Social Content Manager to lead its Douyin presence and drive integrated marketing campaigns in China. Based in Shanghai, you will act as the brand guardian for Douyin, ensuring high‑quality content and strategic alignment across the brand’s social commerce store and major campaign moments.

Key responsibilities

• Develop and execute content strategies for lululemon’s official Douyin account and influencer collaborations.
• Plan, create, and manage Douyin‑centric campaigns, including livestreaming events, to boost brand visibility and sales.
• Define the omni‑channel customer journey on Douyin, coordinating with creative, e‑commerce, and media teams.
• Oversee daily operations, budget tracking, and performance metrics for Douyin initiatives.
• Collaborate with cross‑functional teams to build and maintain a content calendar that aligns with broader marketing objectives.

Required profile

• Strong understanding of Chinese social media ecosystems, especially Douyin.
• Experience managing brand accounts and influencer partnerships on social platforms.
• Ability to translate campaign goals into compelling short‑form video content.
• Excellent project management and analytical skills.

Required skills

• Douyin platform expertise