SEO Manager – Lead Strategy & AI‑Driven Optimization

About the role

We are looking for an SEO Manager to lead strategy and execution for our client portfolio across China and international markets. The role will combine technical expertise, AI‑driven methodologies and cross‑functional collaboration to boost organic visibility on Baidu, Google and Bing.

Key responsibilities

• Lead SEO strategy and execution for client accounts in domestic China and international markets.
• Develop comprehensive SEO roadmaps covering technical SEO, on‑page optimization, content strategy and authority building.
• Drive organic performance on Baidu, Google and Bing, adapting tactics to each platform.
• Apply AI‑driven approaches for keyword research, content planning, optimization and performance analysis.
• Use AI tools to create scalable workflows such as content briefs, gap analysis, SERP insights and automated reporting.
• Partner with content, UX and development teams to embed SEO best practices into website builds, migrations and ongoing optimization.
• Manage technical SEO initiatives including crawlability, indexation, site architecture, page performance, mobile optimization and structured data.
• Monitor and analyze SEO performance (traffic, rankings, conversions) and translate data into actionable insights for clients.
• Prepare and present clear SEO reports, insights and recommendations to clients and internal stakeholders.
• Stay up‑to‑date with algorithm updates, AI‑driven search developments and regulatory considerations in China and globally.
• Support new business pitches and contribute to SEO thought leadership within Merkle China.
• Mentor junior team members and help build team capabilities (scope dependent on level).

Required profile

• 3–4 years of SEO experience for Associate Manager level or 5+ years for Manager level.
• Hands‑on experience with Baidu, Google and Bing SEO.
• Proven track record supporting or leading international SEO programs.
• Strong understanding of technical SEO fundamentals.
• Familiarity with AI tools and workflows for SEO or digital marketing.
• Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush and Ahrefs.
• Data‑driven mindset with strong analytical and problem‑solving skills.
• Client‑facing experience with excellent communication and presentation abilities.
• Ability to manage multiple projects in a fast‑paced agency environment.
• Fluent in Mandarin and proficient in English.

Required skills

• Baidu SEO
• Google SEO
• Bing SEO
• AI‑driven SEO tools
• Google Analytics
• Google Search Console
• Baidu Webmaster Tools
• Screaming Frog
• SEMRush
• Ahrefs