Regional Key Account Manager – IP Business (RBCN/ME)

About the role

We are looking for a Regional Key Account Manager for Bosch’s IP business in China. The role will drive sustainable growth by shaping market‑specific sales strategies, leading acquisition projects and acting as the main liaison between Chinese customers and Bosch’s global organisation.

Key responsibilities

• Develop and execute sales strategies for the China IP market, aligned with corporate objectives and KPI targets (acquisition, revenue, AR, margin).
• Monitor market trends and competitive dynamics, turning insights into actionable business plans.
• Identify and evaluate acquisition or cooperation opportunities and lead end‑to‑end acquisition projects, including negotiation, risk assessment and resource allocation.
• Serve as the primary contact for local customers, building long‑term, trust‑based partnerships.
• Oversee commercial activities such as contract review, pricing model design, payment follow‑up, delivery coordination and exception handling.
• Collaborate with the China IP team to localise product and solution offerings.
• Facilitate cross‑regional and cross‑functional collaboration (HQ Germany, Legal, Finance, PRM, Marketing) to streamline processes.
• Organise and execute promotional events (Techday, customer events) to boost brand awareness and market penetration.
• Collect, analyse and report market intelligence to support business development.

Required profile

• Bachelor’s degree or higher in automotive, semiconductor or a related commercial field.
• Minimum 2 years of sales or project‑management experience with automotive or semiconductor products.
• Strong customer orientation and excellent communication skills.
• Proven ability to manage projects and stakeholders under pressure.

Required skills